Title:
Digital Interakt partners with AWS to transform digital user engagement and create an
Agile and cost effective Customer Engagement platform for Growthwave Software
Solutions
The Challenge:
There was a need in the industry for an omni-channel Customer Engagement platform that is
agile, cost effective, with no commitments to volumes and on a pay-as-you-go model.
Solution:
Digital Interakt implemented AWS pinpoint, which provides a digital engagement platform and
enables Growthwave to deliver on the evolving needs and expectations of the customers. Using
the platform, Digital Interakt was able to send personalized messages, timely engagement
across all channels, analysis of user behavior so as to reach them more effectively and
reach users and devices around the world at high volumes.
Result:
An agile Customer Engagement platform built for marketers that delivers personalized
experience to the users. Platform that enables real-time engagement based on events, user
behaviour and metrics and reach the customers on their preferred channel, email, push or SMS
and has the ability to integrate with external channels such as Facebook Messenger and
Whatsapp.