The challenges stemmed from the nature of the DTH business and Online streaming portal with their competitors.
There was a need in the industry for an omni-channel Customer Engagement platform that is agile, cost effective, with no commitments to volumes and on a pay-as-you-go model.
Digital Interakt worked with the customer to understand the business objectives and marketing goals. Digital Interakt team conducted data discovery sessions with the Marketing, IT and content teams to understand the customer business, Challenges and future marketing goals. The outcome of these sessions is a data discovery document which gives a complete understanding of business.
After completing the data discovery sessions Digital Interakt team conducted data modelling sessions which is very important for overall successful project implementation. Digital Interakt team built a scalable data model to implement customer Marketing strategies.
For executing the devised marketing strategies, Oracle Responsys was implemented. Responsys was used to deliver superior customer experience through personalization.
Subscriptions increased from less than 40% to over 60%. Outbound marketing automation with Responsys helped OSN to better engage the customer and this resulted in improved campaign effectiveness, customer experience and a significant impact on customer conversions.