Every marketing automation tool has the ability to communicate over multiple channels (Email, SMS, Push, Voice, etc). If all these channels work independently then a consistent, seamless and personalized experience across every channel is not achievable. When all the channels work with one another then the experience will evolve into omni-channel customer experience. Digital Interakt team will:
Implement omni-channel customer experience for a single, seamless interaction with consumers across all channels, both online and offline
Execute strategies and tool customization for complete engagement with customers on any channel
Develop automation to facilitate consistent service across channels
Unlock the full power of the marketing automation platforms to engineer unified view of the customer to facilitate consistent iteration across all channels
Implementation of Customer Data Platform (CDP) to capture, correlate, and activate customer data across multiple channels, devices, and technologies. Generate a single view of the customer and allow for powerful data enablement across multiple teams, tools, skill sets, and features. Build centralized data to be used by all facets of an organization in real time. Digital Interakt team will:
Implement Customer Data Platform solution combining identity resolution, data enrichment capabilities and audience management
Build unified customer experience by gathering and acting on unified customer information.
Build a data driven customer engagement strategy
Provide consistent omnichannel experience to customers
Develop / Customize Customer Data Platform that puts marketing departments in direct control of the data unification
Solution focused primarily on marketing requirements. Capitalize on marketing opportunities through real-time messages.
Capture, correlate, and activate customer data across multiple channels, devices, and technologies
Measure the ROI from Customer Data Platform though combination of monetary gains, efficiency gains and business objectives to attain.
Implement complete data profiles of customers to deliver personalized marketing experience, optimise cross-device engagement strategy and drive business performance with real-time intelligence. This will help organizations reach right consumers in the right places and the right time.
Build the Audience segmentation by device and the environment to increase the effectiveness of engagements
Optimize the media buys by identifying devices driving conversions and modifying the campaign strategies to focus on the conversion points and eliminate wasted impressions
Capture the first party data and activate to the Advertising platforms for customer acquisition process
Build the Lookalike audiences against Truth sets to validate the data against a subset of deterministic data based on authoritative sources
Digital Interakt team partners with organizations to listen, engage and publish with their customers over powerful social media platforms.
Gather sentiment analysis
Develop effective awareness campaigns or campaigns targeting sentiment analysis
Build campaigns to engage with social community
Monitor customer customer engagement and measure the impact of social media marketing